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Providence · Advanced Cancer Care

Making breakthrough medical innovation feel clear, human, and credible.

To support the launch of a groundbreaking non-invasive cancer treatment—the first of its kind in California—I created a high-impact motion piece designed to educate, inspire confidence, and reinforce Providence’s leadership in advanced care.

Creative Direction Motion Design 3D Visualization Healthcare Campaign Design Social Media
1M+ viewsThe campaign's cornerstone video
First in CaliforniaLaunch of non-invasive histotripsy at Providence
6 daysFrom brief to delivery, including a weekend
Led end to endConcept, 3D, motion and voiceover; built without access to the equipment
Providence Histotripsy campaign 3D visualization
3D visualization developed to translate an unfamiliar medical procedure into an understandable visual story

The Challenge

Explain something technically complex without making it feel clinical or intimidating.

Histotripsy is a sophisticated medical innovation. The creative had to show what made it remarkable while staying understandable to a broad audience, balancing scientific credibility with emotional clarity for patients and families.

Creative Approach

Build the explanation visually first.

I led the project end to end: concept, visual language, 3D treatment imagery and motion system. Simplified spatial storytelling, selective color, controlled pacing and cinematic framing guided viewers through the technology without dense explanation.

3D + Motion System

A visual language built around precision, focus, and treatment without incision.

By removing surrounding detail and directing attention to the treatment area, the animation made an invisible process easier to understand while keeping a premium healthcare look.

Histotripsy treatment visualization detail
Treatment visualization · interface, targeting, and procedural context
Providence Histotripsy motion campaign across digital devices
Motion system translated across patient-facing digital formats
Providence social campaign across mobile devices
Providence campaign system extended across paid and organic social touchpoints

Campaign Extension

One story, adapted across every digital touchpoint.

The campaign extended beyond the hero video into Providence’s digital ecosystem. Consistent typography, restrained color and human-centered messaging kept it recognizable across paid, organic and mobile placements.

Outcome

A cornerstone campaign asset that helped position Providence at the forefront of innovative cancer care.

Produced in six days, including a weekend, the video became a central digital asset across Providence channels and earned over a million views, translating a complex new treatment into a story audiences could understand quickly.

Need complex ideas made clear?

Email Steve