M1ndseye
TrialSupport.us · Integrated Campaign · 2026
Creative Direction · Brand Transformation · 2026
Building a brand system where strategy, storytelling, and technology work as one.
I led the visual rebrand and multi-channel content ecosystem for TrialSupport.us, transforming a company with no clearly defined visual identity into a cohesive, recognizable brand built for high-stakes legal and courtroom environments.
01 · The Rebrand
From no discernible identity to a distinctive visual language.
TrialSupport.us began with no defined identity, and its two managing partners wanted opposite things: a strict black-and-white system or something experimental. I used that tension to define a stronger direction instead of splitting the difference.
01 · The Rebrand
Choosing a visual position instead of following the obvious path.
Black-and-white is already owned by brands like Sephora and Adidas. I chose a deep navy foundation and a richer gem-tone palette, giving TrialSupport a more ownable, contemporary look with room for expressive campaign art.
02 · Production System
Building believable worlds instead of relying on generic stock imagery.
I built realistic courtroom and office environments in Blender, then used AI-assisted characters and compositing to populate them. 3D gives control, AI gives speed, and art direction, typography and brand standards keep the result on-brand. Video content built this way delivered a 52% lift in click-through over static posts.
03 · Legal Storytelling
Turning complex courtroom technology into clear visual narratives.
I worked directly with attorneys on opening and closing graphics, accident recreations, 3D visualizations and courtroom demonstratives, turning complex information into something immediate and credible for an audience with seconds to understand it.
04 · Content System
Designing the campaign as a system—not a collection of disconnected assets.
I connected social, website content, Google Ads insights, blog strategy, email and downloads into one coordinated content engine, using analytics to guide which topics and visuals to make next.
04 · Content System
One identity, built to perform everywhere.
The brand extended from social posts and motion graphics into brochures, email, web pages, guides, flyers and courtroom presentations, each built for its audience and channel while feeling like one organization.
04 · Content System
Using personalization to make a B2B campaign feel one-to-one.
Client and non-client eblasts used merge tags to personalize messaging by city, with blog posts and downloadable guides as destinations.
The Impact
Creative direction backed by audience behavior, not just aesthetics.
A repeatable creative and content system for brand awareness, education, lead generation and courtroom storytelling, built by one designer. It turned TrialSupport.us from a visually undefined company into a recognizable, scalable brand.